Bad >=] Vs. Good =] Type.

• This is a good example of type  because the creator uses his/hers creativity and knowledge of negative space to make a design for a company named love 22. This type clearly conveys the companies name in a very simple and creative type design.

•  This is an example of bad typography for many reasons. First off the type face the designer chose does not convey the motorcycles club s purpose or atmosphere which is a motorcycle club.One relates motorcycle clubs with the actual motorcycle which is loud, fast, and rugged and this font speaks the opposite. The font instead conveys a fun, juvenile, and almost feminine  club which is why this piece of typography is bad.